Frank Ash is a creative consultant at the BBC Academy. He has taught
storytelling and creativity techniques to teams across the BBC and other media
companies. In the video I have learnt how you might think about appealing to
your audience in practical terms. I can do this by telling the audience what
the story is, what kind of story it is and who the story is for. He has told us
that we need to tell the audience as quickly as possible what the story is and
what it is about. The top line needs to emotionally involve the audiences.
Frank ash tells us that a good storyteller should be able to gain the audiences
attention with just one line, this is what Frank Ash calls the Top Line. This
helps us as we have tried to sum up our narrative in one sentence. Then Frank
Ash added in order to hook the audience the writer needs to develop the big
question. Frank Ash also added that we need to let the audience know what the
big picture is.
Top line
The past events of an abusive father has led to this young girl suffering from attacks from dissociated identity disorder. This leads her to have two completely different personalities, one who is normal and the other who is an angry, destructive version of her.
Big Question
Will she be able to suppress these changes forever?
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